Latest Posts
Posted by Jason Harling on Tuesday 23 March 2010
Nestle's backlash on social media
In this post, we look at the backlash Nestle faced when trying to cover up negativity through social media posts, and why companies still don't "get" social media.
Posted by Jason Harling on Tuesday 22 December 2009
A Christmas story from breeze MARKETING
When four of Santa's elves got sick, the trainee elves did not produce toys as fast as the regular ones, and Santa began to feel the Pre-Christmas pressure.
Posted by Frances Laing on Wednesday 18 November 2009
Adaptive Brand Marketing
This new trend in marketing is being discussed everywhere this month - but does it really have any new thinking?
Posted by Frances Laing on Tuesday 10 November 2009
Using videos in your marketing strategy
The ability (and cost) of developing good video material is within easy reach, but what difference can it make to your communications strategy?
Posted by Frances Laing on Wednesday 4 November 2009
Internal brand advocacy
Marketers as a rule don't pay enough attention to some of the resources closer to home as part of their brand building strategy - but is it their job to do so?