2009 Blog Archive
Posted by Jason Harling on Friday 9 January 2009
New Year, New Resolution
The start of every new year sees people making their resolutions to become better/ fitter/ happier in their lives, although sadly many of these have already been set aside hours let alone days after they have been made, without so much as a murmur of protest.
Posted by Jason Harling on Monday 19 January 2009
Webinar udpates
Last week, I attended a webinar on the latest thinking about social networking and media marketing and how it can benefit your brand and company. It was really interesting to listen to what was being said, not least because here at breeze we did know it all anyway! Its always good to keep up to date with your peers, and hear some success stories from other people.
Posted by Jason Harling on Wednesday 28 January 2009
Viral marketing
I'm intrigued this week to see that some of my contacts on Facebook have been joining groups to become fans of the latest Cadbury's ad, the Eyebrow dance. Here's the link, http://http://www.youtube.com/watch?v=t0SchmcLXMQ just in case you hadn't already seen it.
Posted by Jason Harling on Tuesday 10 March 2009
Outsourcing to succeed
Last week, I was asked whether it was possible to out-source marketing activities successfully - a question I suspect that was founded on the potential savings to be made in man-power in yet another budget-busting plan to beat the economic downturn.
Posted by Jason Harling on Tuesday 3 February 2009
Build it and they will come
It would appear that all is not lost as far as Woolworths is concerned. The brand name has been purchased by the Daily Telegraph owners Sir David and Sir Frederick Barclay, and will fall within the Shop Direct Group, home of brands such as Littlewoods, amongst others.
Posted by Jason Harling on Tuesday 10 February 2009
Integrated marketing
This week, I have been surprised by a couple of conversations with a marketer who is very interested in using digital channels, but hasn't yet really appreciated the basics of marketing.
Posted by Jason Harling on Wednesday 18 February 2009
Mutual investment
When I first came across the arena of marketing that is customer relationship management, I discovered a new piece of marketing jargon that I suspect may not get the accolades that it deserves - that of mutual investment.
Posted by Jason Harling on Wednesday 25 February 2009
Customer engagement
I attended a few interesting seminars yesterday at the TFM&A in Earls Court. One or two of them were sadly focused around a very hard sell, but some more enlightened companies presented some interesting research and views, either from their customer experiences, or just from general market watching.
Posted by Jason Harling on Friday 27 February 2009
Small business strategies to survive
Managment Today covers an interesting article this week regarding whether small businesses need strategies to survive.
Posted by Jason Harling on Tuesday 24 March 2009
Listen to your customers
One of the things I am sadly constantly surprised by is the number of times I find my clients and prospects have virtually no contact with their own customers.
Posted by Jason Harling on Wednesday 1 April 2009
When social media works
In other postings I have previously discussed being clear on the reasons for looking at social media, and always recommended being really clear about why you would be using social media within a holistic marketing strategy.
Posted by Jason Harling on Tuesday 7 April 2009
Customer buying lifecycle
Do you know at what stage your customers are in their buying lifecycle? I attended an event yesterday which was designed to challenge what companies communicate to their clients and when.
Posted by Jason Harling on Tuesday 28 April 2009
The worst website.....?
I'm not sure how many of you feel that you have already experienced the worst website in the world, and how you would choose to judge it, but I have been given the URL for one I would consider ticks most of my boxes for all the bad things websites should never do!
Posted by Frances Laing on Tuesday 12 May 2009
To blog or not to blog
I have over the last few years made various recommendations to clients and prospects alike that they should look at blogging as one of the options for interacting with their audience.
Posted by Frances Laing on Wednesday 20 May 2009
Innocent taste tests
Last week, I was sent an email from Innocent asking if I would like to take part in their taste test, as part of buzz around their AGM this year.
Posted by Frances Laing on Monday 1 June 2009
Woolworths revisited
I have on a previous blog made reference to the changing ownership of the Woolworths brand folllowing its sad demise earlier this year (view earlier posting) , and thought whilst surfing over the weekend that I would check up on the status of the online brand, given its intended plans.
Posted by Frances Laing on Monday 8 June 2009
The importance of strategy
As we all continue to come under pressure for margins, budget, sales and results, it is hard to remember what your overall aim was going to be.
Posted by Frances Laing on Tuesday 16 June 2009
Auditing your marketing plans
As I mentioned in last week's blog, it is important to keep an eye on where you are going with your marketing plans.
Posted by Frances Laing on Monday 22 June 2009
Website audit
I have to be honest and say that it isn't every day we here at breeze are prepared to offer something for nothing.
Posted by Frances Laing on Monday 29 June 2009
Email Marketing - part 1
Clients are concerned about the returns on their marketing budgets, but email marketing provides a highly accountable and trackable channel to market.
Posted by Frances Laing on Thursday 2 July 2009
Email Marketing - part 2
Once you have a decent email contact list, sending emails can be an art form in itself!
Posted by Frances Laing on Wednesday 15 July 2009
Digital awareness and search
When you take a look at it, have you really achieved much so far in terms of digital awareness?
Posted by Frances Laing on Tuesday 21 July 2009
Online PR and SEO
Online PR and search engine optimisation should be working hand-in-hand, but all too often I find they are being managed through different departments within any organisation.
Posted by Frances Laing on Wednesday 5 August 2009
Multi-channel marketing
Many companies talk about multi-channel marketing as part of their strategy, but have they really taken the concept to heart?
Posted by Frances Laing on Wednesday 9 September 2009
What will September bring?
Are we really looking at an upturn in the economy? And if so, are you ready?
Posted by Frances Laing on Tuesday 29 September 2009
Preparing your marketing budget for 2010 and beyond
Have you started planning for next year yet? Here are some hints about managing the planning process, ensuring you really have an effective budget for 2010.
Posted by Frances Laing on Wednesday 7 October 2009
More iphones anyone?
With the announcement of the expansion of available networks for the iphone, we look at the potential impact for marketers
Posted by Frances Laing on Monday 12 October 2009
Marketers - stop wasting time!
I've been reading a great article about how to reduce the amount of time you waste as a marketer.
Posted by Frances Laing on Wednesday 21 October 2009
Customer Service in a digital world
Europeans are becoming more and more interested in the use of digital channels for customer service. But companies must ensure they don't lose sight of more traditional communication channels.
Posted by Frances Laing on Thursday 29 October 2009
Social media - some scary numbers
Anyone who isn't yet convinced of the power of social media is probably not living in the real world.
Posted by Frances Laing on Wednesday 4 November 2009
Internal brand advocacy
Marketers as a rule don't pay enough attention to some of the resources closer to home as part of their brand building strategy - but is it their job to do so?
Posted by Guest Blogger on Wednesday 4 November 2009
Do You Think like a Digital Native?
Ever since Marc Prensky came up with the notion of Digital Natives back in 2001 marketeers and advertisers have wrestled with the issues around getting into the heads of the online generations.
Posted by Frances Laing on Tuesday 10 November 2009
Using videos in your marketing strategy
The ability (and cost) of developing good video material is within easy reach, but what difference can it make to your communications strategy?
Posted by Frances Laing on Wednesday 18 November 2009
Adaptive Brand Marketing
This new trend in marketing is being discussed everywhere this month - but does it really have any new thinking?
Posted by Jason Harling on Tuesday 22 December 2009
A Christmas story from breeze MARKETING
When four of Santa's elves got sick, the trainee elves did not produce toys as fast as the regular ones, and Santa began to feel the Pre-Christmas pressure.