February 2009 Blog Archive
Posted by Jason Harling on Tuesday 10 March 2009
Outsourcing to succeed
Last week, I was asked whether it was possible to out-source marketing activities successfully - a question I suspect that was founded on the potential savings to be made in man-power in yet another budget-busting plan to beat the economic downturn.
Posted by Jason Harling on Tuesday 3 February 2009
Build it and they will come
It would appear that all is not lost as far as Woolworths is concerned. The brand name has been purchased by the Daily Telegraph owners Sir David and Sir Frederick Barclay, and will fall within the Shop Direct Group, home of brands such as Littlewoods, amongst others.
Posted by Jason Harling on Tuesday 10 February 2009
Integrated marketing
This week, I have been surprised by a couple of conversations with a marketer who is very interested in using digital channels, but hasn't yet really appreciated the basics of marketing.
Posted by Jason Harling on Wednesday 18 February 2009
Mutual investment
When I first came across the arena of marketing that is customer relationship management, I discovered a new piece of marketing jargon that I suspect may not get the accolades that it deserves - that of mutual investment.
Posted by Jason Harling on Wednesday 25 February 2009
Customer engagement
I attended a few interesting seminars yesterday at the TFM&A in Earls Court. One or two of them were sadly focused around a very hard sell, but some more enlightened companies presented some interesting research and views, either from their customer experiences, or just from general market watching.
Posted by Jason Harling on Friday 27 February 2009
Small business strategies to survive
Managment Today covers an interesting article this week regarding whether small businesses need strategies to survive.