November 2009 Blog Archive
Posted by Frances Laing on Wednesday 4 November 2009
Internal brand advocacy
Marketers as a rule don't pay enough attention to some of the resources closer to home as part of their brand building strategy - but is it their job to do so?
Posted by Guest Blogger on Wednesday 4 November 2009
Do You Think like a Digital Native?
Ever since Marc Prensky came up with the notion of Digital Natives back in 2001 marketeers and advertisers have wrestled with the issues around getting into the heads of the online generations.
Posted by Frances Laing on Tuesday 10 November 2009
Using videos in your marketing strategy
The ability (and cost) of developing good video material is within easy reach, but what difference can it make to your communications strategy?
Posted by Frances Laing on Wednesday 18 November 2009
Adaptive Brand Marketing
This new trend in marketing is being discussed everywhere this month - but does it really have any new thinking?